Making Financial Non-Fiction Interesting With Gene Hoots

In this episode, host Landis Wade has a conversation with Gene Hoots about how to take an interesting story with numbers and make it readable.

Access the episode HERE

Gene Hoots is author of “Going Down Tobacco Road: R.J. Reynolds’ Tobacco Empire: The Gold Leaf and North Carolina.” Using his twenty­–one years of experience working for the tobacco empire, financial analyst Gene Hoots details the rise and fall of R.J. Reynolds.

He has worked more than fifty years in financial analysis and investments, including corporate acquisitions, running a major corporate benefits fund, and for the last thirty-one years at a private investment firm. He is a member of the CFA North Carolina Advisory Board and the Society of International Business Fellows. A native North Carolinian who was never able to stray too long or too far from his roots, he lives in Charlotte but travels to Montana, where he enjoys cattle drives and Rocky Mountain scenery, and to Europe, where he enjoys the architecture, the history, and far too much French and Italian food.