Gene Hoots Tells the Story of North Carolina’s Gold Leaf in “Going Down Tobacco Road”
Podcast: Download (Duration: 42:29 — 39.0MB)
In this episode 208, we visit with Gene Hoots, author of “Going Down Tobacco Road: R.J. Reynolds’ Tobacco Empire: The Gold Leaf and North Carolina.” Using his twenty–one years of experience working for the tobacco empire, financial analyst Gene Hoots details the rise and fall of R.J. Reynolds.
Along with this history are universal business lessons. Tobacco is a controversial product, but the industry that created it is one of the most successful industries in America.
Critics said the book “tells a huge American story that needed telling,” and that it “achieves this rare balance between combining a huge but purely business/industry story with its deep human and cultural implications, giving texture, drama, and empathy to the reader.”
Connect With the Author
About the Author:
GENE HOOTS has worked more than fifty years in financial analysis and investments, including corporate acquisitions, running a major corporate benefits fund, and for the last thirty-one years at a private investment firm. He is a member of the CFA North Carolina Advisory Board and the Society of International Business Fellows. A native North Carolinian who was never able to stray too long or too far from his roots, he lives in Charlotte but travels to Montana, where he enjoys cattle drives and Rocky Mountain scenery, and to Europe, where he enjoys the architecture, the history, and far too much French and Italian food.
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The Financial Cowboy – Gene Hoots on the trail in Montana
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